Privacy Policy

1) Information on the collection of personal data and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data in this context means all data with which you can be personally identified.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Gensu Trade UG (limited liability), Im Engelbrauck 2, 44532 Lünen, Germany, Tel.: #####, E-Mail: info@gensutrade.de. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.

2) Data collection when visiting our website

During the purely informational use of our website, i.e., if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you reached the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in improving the stability and functionality of our website. There is no disclosure or other use of the data. However, we reserve the right to check the server log files subsequently if there are concrete indications of illegal use.

3) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files stored on your device. Some of these cookies are automatically deleted after closing your browser (so-called "session cookies"), while others remain on your device for longer and allow for the saving of page settings (so-called "persistent cookies"). In the latter case, you can check the storage duration in the overview of your web browser's cookie settings.
Insofar as personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either for the performance of a contract, in accordance with Art. 6 (1) (a) GDPR in the case of consent granted, or in accordance with Art. 6 (1) (f) GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.
You can set your browser so that you are informed about the setting of cookies and decide individually on their acceptance or exclude the acceptance of cookies for certain cases or in general.
Please note that if cookies are not accepted, the functionality of our website may be limited.

4) Contacting us

When contacting us (e.g., via contact form or e-mail), personal data is processed – exclusively for the purpose of processing and answering your request and only to the extent necessary for this purpose. The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at a contract, an additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory storage obligations to the contrary.

5) Data processing when opening a customer account

In accordance with Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. The data required for opening an account can be found in the input mask of the corresponding form on our website. Your customer account can be deleted at any time and can be done by sending a message to the aforementioned address of the controller. After your customer account is deleted, your data will be deleted, provided that all contracts concluded through it have been fully processed, no statutory retention periods prevent this, and there is no legitimate interest on our part for further storage.

6) Comment function

Within the scope of the comment function on this website, in addition to your comment, information about the time of the comment's creation and the commenter name you have chosen will be stored and published on this website. Furthermore, your IP address is stored for security reasons to enable attribution to the author in case of illegal comments. Your e-mail address is stored for the purpose of contacting you should a third party complain about your published content as illegal.

7) Use of customer data for direct advertising

Registration for our e-mail newsletter

If you subscribe to our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. Providing further data is voluntary and is used to be able to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive the newsletter if you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the provided e-mail address.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 (1) (a) GDPR. In doing so, we store your IP address registered by the Internet Service Provider (ISP) as well as the date and time of registration to be able to trace a possible misuse of your e-mail address at a later time. The data collected by us during registration for the newsletter is used strictly for this purpose. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your e-mail address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further data usage that is legally permitted and about which we inform you in this declaration.

8) Data processing for order fulfillment

8.1 Insofar as necessary for the fulfillment of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) (b) GDPR.

If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we process the contact details provided by you during the order (name, address, e-mail address) in order to inform you personally about upcoming updates within the legally provided period via suitable communication channels (e.g., by mail or e-mail) in accordance with our statutory information obligations under Art. 6 (1) (c) GDPR. Your contact details will be used strictly for communications regarding updates owed by us and processed by us for this purpose only to the extent necessary for the respective information.

For the fulfillment of your order, we also work with the following service provider(s) that support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

8.2 Use of payment service providers (payment services)

- Apple Pay
If you choose the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment processing is carried out via the "Apple Pay" function of your terminal device running iOS, watchOS, or macOS by charging a payment card stored in "Apple Pay". Apple Pay uses security features integrated into your device's hardware and software to protect your transactions. To authorize a payment, you must enter a code you have previously set and perform verification using the "Face ID" or "Touch ID" function of your device.
For the purpose of payment processing, the information you provide during the ordering process, along with information about your order, will be transmitted to Apple in encrypted form. Apple then re-encrypts this data with a developer-specific key before it is sent to the payment service provider of the payment card stored in Apple Pay to execute the payment. This encryption ensures that only the website where the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the success of the payment.
If personal data is processed during the described transmissions, this processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.
Apple retains anonymized transaction data, including the approximate purchase amount, approximate date and time, and whether the transaction was completed successfully. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve "Apple Pay" and other Apple products and services.
If you use Apple Pay on your iPhone or Apple Watch to complete a purchase initiated via Safari on a Mac, the Mac and the authorization device communicate via an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you personally. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to "Wallet & Apple Pay" and turn off "Allow Payments on Mac".
Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027
- Google Pay
If you choose the "Google Pay" payment method from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment processing is carried out via the "Google Pay" application of your mobile device running at least Android 4.4 ("KitKat") and equipped with an NFC function, by charging a payment card stored in Google Pay or a payment system verified there (e.g., PayPal). To authorize a payment via Google Pay in the amount of more than €25, it is necessary to unlock your mobile device using the configured verification method (e.g., face recognition, password, fingerprint, or pattern).
For the purpose of payment processing, the information provided during the ordering process, along with information about your order, will be transmitted to Google. Google then transmits your payment information stored in Google Pay to the originating website in the form of a one-time transaction number, which verifies the payment. This transaction number contains no information about the actual payment details of the payment method stored in Google Pay; instead, it is created and transmitted as a one-time valid numeric token. For all transactions via Google Pay, Google acts solely as an intermediary for processing the payment. The transaction is carried out exclusively between the user and the originating website by charging the payment method stored in Google Pay.
If personal data is processed during the described transmissions, this processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.
Google reserves the right to collect, store, and analyze specific transaction information for every transaction made via Google Pay. This includes the date, time, and amount of the transaction, merchant location and description, a description provided by the merchant of the goods or services purchased, photos attached to the transaction, the name and email address of the seller and buyer (or sender and recipient), the payment method used, your description of the reason for the transaction, and, if applicable, the offer associated with the transaction.
According to Google, this processing is carried out exclusively in accordance with Art. 6 (1) (f) GDPR based on the legitimate interest in proper accounting, verification of transaction data, and the optimization and maintenance of the Google Pay service.
Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when using other Google services.
The Google Pay terms of service can be found here:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection with Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Klarna
When selecting a Klarna payment service, payment processing is carried out via Klarna Bank AB (publ), https://www.klarna.com/de/, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). To enable payment processing, your personal data (first and last name, street, house number, zip code, city, gender, email address, phone number, and IP address, and, if applicable, date of birth and bank details) as well as data related to the order (e.g., invoice amount, items, delivery method) are transmitted to Klarna for the purpose of identity and credit checks, provided you have explicitly consented to this in accordance with Art. 6 (1) (a) GDPR during the ordering process. You can view which credit agencies your data may be forwarded to here:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of score values includes, among other things, but is not limited to, address data. Klarna uses the obtained information about the statistical probability of a payment default to make a balanced decision on the establishment, execution, or termination of the contractual relationship.
You can revoke your consent at any time by notifying the data controller or Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for contractual payment processing.
Your personal data will be treated in accordance with applicable data protection regulations and as set out in Klarna's privacy policy for data subjects based in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or for data subjects based in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
.
- Masterpayment
When selecting the payment methods "Direct Debit" and/or "Purchase on Account" and/or "Installment Purchase" via Masterpayment, you will be asked to provide your personal data (first and last name, street, house number, zip code, city, date of birth, email address, phone number, and, for direct debit, the specified bank account details) during the ordering process. To protect our legitimate interest in determining the creditworthiness of our customers, this data is forwarded by us to Masterpayment LTD, 483 Green Lanes, London, N13 4BS, Great Britain ("Masterpayment") for the purpose of a credit check in accordance with Art. 6 (1) (f) GDPR. Masterpayment checks, based on the personal data provided by you and other data (such as shopping cart, invoice amount, order history, payment experience), whether the payment method you have chosen can be granted with regard to payment and/or default risks. For the decision as part of the application review, in addition to Masterpayment's internal criteria, identity and credit information from the following credit agencies may also be included in accordance with Art. 6 (1) (f) GDPR:
- Creditreform Boniversum GmbH, Hammfelddamm 13, 41460 Neuss, Tel.: +49 (0)2131-109-501, Fax: -557
- CRIF GmbH, Friesenweg 4, Haus 12, 22763 Hamburg, Tel.: +49 (0)40-89803-0, Fax: -419
- SCHUFA Holding AG, Kormoranweg 5, D-65201 Wiesbaden, Tel.: +49 (0)611-9278-0, Fax: -109
The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of score values includes, among other things, but is not limited to, address data.
You can object to this processing of your data at any time by notifying the data controller or Masterpayment. However, Masterpayment may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "Purchase on Account" or "Installment Payment" via PayPal, we transmit your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. The transfer is made in accordance with Art. 6 (1) (b) GDPR and only to the extent necessary for payment processing.
PayPal reserves the right to perform a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – "Purchase on Account" or "Installment Payment" via PayPal. For this purpose, your payment data may be forwarded to credit agencies in accordance with Art. 6 (1) (f) GDPR based on PayPal's legitimate interest in determining your creditworthiness. PayPal uses the result of the credit check regarding the statistical probability of a payment default for the purpose of deciding whether to provide the respective payment method. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of score values includes, among other things, but is not limited to, address data. For further data protection information, including the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by notifying PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Paypal Checkout
This website uses PayPal Checkout, an online payment system from PayPal that consists of PayPal's own payment methods and local payment methods from third-party providers.
When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "Pay Later" via PayPal, we transmit your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. The transfer is made in accordance with Art. 6 (1) (b) GDPR and only to the extent necessary for payment processing.
PayPal reserves the right to perform a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – "Pay Later" via PayPal. For this purpose, your payment data may be forwarded to credit agencies in accordance with Art. 6 (1) (f) GDPR based on PayPal's legitimate interest in determining your creditworthiness. PayPal uses the result of the credit check regarding the statistical probability of a payment default for the purpose of deciding whether to provide the respective payment method. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of score values includes, among other things, but is not limited to, address data. You can object to this processing of your data at any time by notifying PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
When selecting the PayPal "Purchase on Account" payment method, your payment data is first transmitted to PayPal for payment preparation, after which PayPal forwards it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin ("Ratepay") for the purpose of executing the payment. The legal basis in each case is Art. 6 (1) (b) GDPR. In this case, RatePay performs an identity and credit check in its own name to determine creditworthiness according to the principle mentioned above and forwards your payment data to credit agencies based on the legitimate interest in determining creditworthiness in accordance with Art. 6 (1) (f) GDPR. A list of the credit agencies that Ratepay may use can be found here: https://www.ratepay.com/legal-payment-creditagencies/
When using the payment method of a local third-party provider, your payment data is first transmitted to PayPal for payment preparation in accordance with Art. 6 (1) (b) GDPR. Depending on your selection of an available local payment method, PayPal then transmits your payment data to the corresponding provider for payment execution in accordance with Art. 6 (1) (b) GDPR:
- Sofort (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany)
- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
- giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main)
- bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium)
- blik (Polski Standard Płatności sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
- eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
1200 Vienna, Austria)
- MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)
For further data protection information, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
- Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered via the payment service provider Shopify Payments, payment processing is carried out via the technical service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we transmit the information you provided during the ordering process, along with information about your order (name, address, account number, bank sort code, if applicable, credit card number, invoice amount, currency, and transaction number) in accordance with Art. 6 (1) (b) GDPR. Your data is forwarded exclusively for the purpose of payment processing with Stripe Payments Europe Ltd. and only to the extent necessary for this purpose.

For further information regarding Shopify Payments' data protection, please visit the following website: https://www.shopify.com/legal/privacy.
Data protection information regarding Stripe Payments Europe Ltd. can be found here: https://stripe.com/de/privacy
- SOFORT
When selecting the "SOFORT" payment method, payment processing is handled by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we pass on the information provided during the ordering process together with information about your order in accordance with Art. 6 (1) lit. b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data is passed on exclusively for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this purpose. You can find more information about SOFORT's data protection provisions at the following website: https://www.klarna.com/sofort/datenschutz.

9) Site functionalities

- Google Web Fonts
This site uses so-called web fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”) for the uniform representation of fonts. When you open a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.
For this purpose, the browser you are using must establish a connection to Google's servers. This may also result in the transmission of personal data to the servers of Google LLC. in the USA. In this way, Google becomes aware that our website was accessed via your IP address. The processing of personal data in the course of establishing a connection with the font provider is only carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website. If your browser does not support web fonts, a standard font will be used by your computer.
Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/

10) Data subject rights

10.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the controller regarding the processing of your personal data, with reference being made to the cited legal basis for the respective exercise requirements:

  • Right of access pursuant to Art. 15 GDPR;
  • Right to rectification pursuant to Art. 16 GDPR;
  • Right to erasure pursuant to Art. 17 GDPR;
  • Right to restriction of processing pursuant to Art. 18 GDPR;
  • Right to be informed pursuant to Art. 19 GDPR;
  • Right to data portability pursuant to Art. 20 GDPR;
  • Right to withdraw consent granted pursuant to Art. 7 (3) GDPR;
  • Right to lodge a complaint pursuant to Art. 77 GDPR.

10.2 RIGHT TO OBJECT

IF, IN THE CONTEXT OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA DUE TO OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL TERMINATE THE PROCESSING OF THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL TERMINATE THE PROCESSING OF THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

11) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – additionally by the respective statutory retention period (e.g., commercial and tax law retention periods).

When processing personal data based on express consent pursuant to Art. 6 (1) (a) GDPR, these data are stored until the data subject revokes their consent.

If there are statutory retention periods for data that are processed in the context of legal or quasi-legal obligations based on Art. 6 (1) (b) GDPR, these data are routinely deleted after the expiry of the retention periods, provided they are no longer required for contract fulfillment or contract initiation and/or there is no longer a legitimate interest on our part in further storage.

When processing personal data based on Art. 6 (1) (f) GDPR, these data are stored until the data subject exercises their right to object pursuant to Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct marketing based on Art. 6 (1) (f) GDPR, these data are stored until the data subject exercises their right to object pursuant to Art. 21 (2) GDPR.

Unless otherwise stated in the other information in this statement regarding specific processing situations, stored personal data are otherwise deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.